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Leading actions taken after seeing major sporting event out-of-home (OOH) advertisements among adults in the United States as of August 2025

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Sources

Release date

September 2025

Region

United States

Survey time period

August 14 to 18, 2025

Number of respondents

1,624 respondents

Age group

18-64 years

Special properties

among respondents who had engaged with major sporting OOH ads

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Top responses to major sporting event OOH ads among adults in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2026

During an August 2025 survey among adults in the United States who had engaged with major sporting out-of-home (OOH) advertisements, approximately ** percent reported responding to them by looking up more information online. The same share of respondents said they discussed the event with their friends or family. Additionally, around ** percent stated that they watched a related game or highlights on TV or video streaming platforms.

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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