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Likelihood of adults installing an ad blocker on their phone or tablet in the United States as of September 2025, by gender

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

September 2025

Region

United States

Survey time period

September 15 to 18, 2025

Number of respondents

1,452 respondents

Age group

18 years and older

Special properties

among people who owned a smartphone or tablet

Supplementary notes

The source does not specify the survey type.

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Likelihood of installing an ad blocker on phone/tablet in the U.S. 2025, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2026

During a 2025 survey, over **** (** percent) of responding women who owned a smartphone or tablet said they were not likely at all to install ad blockers on their mobile devices. Among male participants, that share stood at ** percent. According to the same study, more than of U.S. smartphone owners were likely to install ad blockers on their mobile devices.

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