Percentage of consumers supporting or opposing companies and brands actively promoting equality for LGBT people in selected markets worldwide as of May 2025
Characteristic
Support
Oppose
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During a 2025 global survey, almost **** of consumers surveyed in Thailand expressed support for companies actively promoting equality for LGBT people, while only *** percent of respondents in that Asian country opposed such brands. In Spain, the support share reached almost ** percent. Meanwhile, in Peru, Poland, Hungary, South Korea, and Turkey, the share of participants opposing pro-LGBT equality brands was higher than the share of respondents supporting them.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ipsos. (June 20, 2025). Percentage of consumers supporting or opposing companies and brands actively promoting equality for LGBT people in selected markets worldwide as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1617273/consumer-support-brands-lgbt-equality-country/
Ipsos. "Percentage of consumers supporting or opposing companies and brands actively promoting equality for LGBT people in selected markets worldwide as of May 2025." Chart. June 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1617273/consumer-support-brands-lgbt-equality-country/
Ipsos. (2025). Percentage of consumers supporting or opposing companies and brands actively promoting equality for LGBT people in selected markets worldwide as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1617273/consumer-support-brands-lgbt-equality-country/
Ipsos. "Percentage of Consumers Supporting or Opposing Companies and Brands Actively Promoting Equality for Lgbt People in Selected Markets Worldwide as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2025, /statistics/1617273/consumer-support-brands-lgbt-equality-country/
Ipsos, Percentage of consumers supporting or opposing companies and brands actively promoting equality for LGBT people in selected markets worldwide as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1617273/consumer-support-brands-lgbt-equality-country/ (last visited July 24, 2026)
Percentage of consumers supporting or opposing companies and brands actively promoting equality for LGBT people in selected markets worldwide as of May 2025 [Graph], Ipsos, June 20, 2025. [Online]. Available: /statistics/1617273/consumer-support-brands-lgbt-equality-country/
