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Leading reasons for avoiding brand purchases according to consumers in the United States as of May 2025

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Source

Release date

May 2025

Region

United States

Survey time period

as of May 20, 2025

Number of respondents

1,001 respondents

Supplementary notes

The source does not provide a date of survey. The date provided is the release date.

The source does not specify the survey type or age of respondents.

Multiple answers were possible.

Citation formats

Leading reasons for avoiding brand purchases according to consumers in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2025

During a study released in May 2025, two answers emerged as the leading reasons for avoiding brand purchases according to consumers surveyed in the United States: Misleading claims and aggressive sales tactics, each mentioned by around ** percent of participants. Hard-to-find information on a brand's website followed, chosen by ** percent of respondents.

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