In the first quarter of 2026, La Roche-Posay was the facial skincare brand appearing the most on recommendations generated by ChatGPT, with a share of over ** percent. Colgate dominated the oral care category, appearing in of every **** ChatGPT recommendations related to that topic.
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eMarketer (@eMarketer). (May 20, 2026). Personal care and beauty brands appearing the most on ChatGPT recommendations worldwide in 1st quarter 2026, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1661818/beauty-brands-share-chatgpt-recommendations/
eMarketer (@eMarketer). "Personal care and beauty brands appearing the most on ChatGPT recommendations worldwide in 1st quarter 2026, by category." Chart. May 20, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1661818/beauty-brands-share-chatgpt-recommendations/
eMarketer (@eMarketer). (2026). Personal care and beauty brands appearing the most on ChatGPT recommendations worldwide in 1st quarter 2026, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1661818/beauty-brands-share-chatgpt-recommendations/
eMarketer (@eMarketer). "Personal Care and Beauty Brands Appearing The Most on Chatgpt Recommendations Worldwide in 1st Quarter 2026, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 May 2026, /statistics/1661818/beauty-brands-share-chatgpt-recommendations/
eMarketer (@eMarketer), Personal care and beauty brands appearing the most on ChatGPT recommendations worldwide in 1st quarter 2026, by category ÌÇÐÄÆÆ½â°æ, /statistics/1661818/beauty-brands-share-chatgpt-recommendations/ (last visited July 24, 2026)
Personal care and beauty brands appearing the most on ChatGPT recommendations worldwide in 1st quarter 2026, by category [Graph], eMarketer (@eMarketer), May 20, 2026. [Online]. Available: /statistics/1661818/beauty-brands-share-chatgpt-recommendations/