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Percentage of consumers supporting companies and brands actively promoting equality for LGBT people in the G7 countries in 2021, 2024, and 2025

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Source

Release date

June 2025

Region

Worldwide

Survey time period

2021, 2024, and 2025

Number of respondents

7,007 respondents

Age group

16-74 years*

Special properties

among respondents in Canada, France, Germany, Italy, Japan, Great Britain, and the United States

Method of interview

Online survey

Supplementary notes

* In Canada and the United States, respondents were aged 18 to 74.

No data available for 2022 and 2023.

Citation formats

Average consumer support to pro-LGBT equality brands in the G7 countries 2021-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 2, 2025

During a 2025 survey in markets part of G7 – Canada, France, Germany, Italy, Japan, Great Britain, and the United States – approximately ** percent expressed support for companies and brands actively promoting equality for LGBT people. Four years earlier, in 2021, the share reached ** percent.

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