Date of release is the date of access.
The number of respondents was divided between 14 countries, namely the UK, Germany, France, Italy, Spain, Portugal, Morocco, South Africa, Kenya, Ivory Coast, Mexico, Brazil, Colombia, and the U.S.
This question was phrased by the source as follows: "Have you ever bought something based on the recommendation of an influencer?"
Citation formats
Brazil: share of consumers that purchased based on influencer recommendations 2022
In a 2022 consumer survey, 73 percent of Brazilian respondents indicated that they had previously bought a product on the recommendation of an influencer. Only 27 percent of consumers had never bought something based on an influencer's recommendation.
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MARCO Agency. (August 1, 2023). Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
MARCO Agency. "Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022." Chart. August 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
MARCO Agency. (2023). Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
MARCO Agency. "Share of Consumers That Have Bought Something Based on The Recommendation of An Influencer in Brazil in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Aug 2023, /statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
MARCO Agency, Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/ (last visited July 24, 2026)
Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022 [Graph], MARCO Agency, August 1, 2023. [Online]. Available: /statistics/1402935/share-consumers-purchase-influencer-recommendation-brazil/
