During the survey, the question was phrased as follows: "Are you using artificial intelligence tools (e.g., ChatGPT or similar) to come up with ideas for gifts or plans?"
*Respondents who selected this option were not allowed to select any other option.
Citation formats
AI use for holiday gifts and plans in the U.S. 2025, by generation
According to a 2025 survey, among U.S. consumers, Gen Z and Millennials are more likely to use AI tools when researching potential holiday gifts and plans: ** percent of Gen Z indicated doing so regularly, and ** percent of Millennials likewise. Conversely, ** percent of Gen X and ** percent of Baby Boomers stated never having used AI tools for this purpose and not being interested in doing so in the future.
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KPMG US. (October 8, 2025). Usage preferences of artificial intelligence tools to research ideas for holiday gifts or plans in the United States in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1625023/ai-use-for-holiday-gifts-plans-in-the-us-by-generation/
KPMG US. "Usage preferences of artificial intelligence tools to research ideas for holiday gifts or plans in the United States in 2025, by generation." Chart. October 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1625023/ai-use-for-holiday-gifts-plans-in-the-us-by-generation/
KPMG US. (2025). Usage preferences of artificial intelligence tools to research ideas for holiday gifts or plans in the United States in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1625023/ai-use-for-holiday-gifts-plans-in-the-us-by-generation/
KPMG US. "Usage Preferences of Artificial Intelligence Tools to Research Ideas for Holiday Gifts or Plans in The United States in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2025, /statistics/1625023/ai-use-for-holiday-gifts-plans-in-the-us-by-generation/
KPMG US, Usage preferences of artificial intelligence tools to research ideas for holiday gifts or plans in the United States in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1625023/ai-use-for-holiday-gifts-plans-in-the-us-by-generation/ (last visited August 02, 2026)
Usage preferences of artificial intelligence tools to research ideas for holiday gifts or plans in the United States in 2025, by generation [Graph], KPMG US, October 8, 2025. [Online]. Available: /statistics/1625023/ai-use-for-holiday-gifts-plans-in-the-us-by-generation/
