Two complementary surveys were conducted in the third quarter of 2025.
*Surveyed consumers were from 23 different countries. The regional share of respondents is:
38 percent from Europe, 19 percent from North America, eight percent from China, eight percent from Japan, seven percent from Asia Pacific, six percent from Latin America, six percent from the Middle East and Africa, five percent from India, and three percent from Australia and New Zealand.
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Consumer concerns about sharing data with brands worldwide 2025
The main concern among consumers about sharing data with brands or retailers was *, according to a 2025 survey. The uncertainty of not knowing how the data will be used by the brand was a barrier to sharing their data for ** percent of consumers. In 2025, ** percent of consumers used AI to look for product reviews.
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IBM. (February 27, 2026). Consumer concerns about sharing data with brands worldwide in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1659915/consumer-concerns-on-sharing-data-with-brands/
IBM. "Consumer concerns about sharing data with brands worldwide in 2025." Chart. February 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1659915/consumer-concerns-on-sharing-data-with-brands/
IBM. (2026). Consumer concerns about sharing data with brands worldwide in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1659915/consumer-concerns-on-sharing-data-with-brands/
IBM. "Consumer Concerns about Sharing Data with Brands Worldwide in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2026, /statistics/1659915/consumer-concerns-on-sharing-data-with-brands/
IBM, Consumer concerns about sharing data with brands worldwide in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659915/consumer-concerns-on-sharing-data-with-brands/ (last visited July 14, 2026)
Consumer concerns about sharing data with brands worldwide in 2025 [Graph], IBM, February 27, 2026. [Online]. Available: /statistics/1659915/consumer-concerns-on-sharing-data-with-brands/
