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Leading channels consumers in the United States expect to spend on during Black Friday in 2023

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Sources

Release date

November 2023

Region

United States

Survey time period

September 13 to September 18, 2023

Number of respondents

2,012*

Supplementary notes

*Consumers that have shopped online in the US. This includes 1,563 consumers that bought something over the Black Friday (12th November – 29th November) period in 2022.
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Expected channels to spend on during Black Friday in the U.S. 2023

Published by
F. Watty,
Nov 7, 2023
In 2023, the majority (** percent) of Black Friday shoppers in the United States reported to expecting to spend their money on Amazon during the sale day. Another 25 percent said they expected to spend at Walmart on Black Friday, while 8 percent cited retailer sites as their expected spending channel for the shopping day.
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