In a survey about Diwali shopping in 2024, the Diwali spending index score was over *** among urban Indians. This was an increase in comparison to the previous year when the spending tendency was about **. A rising trend has been noticed for the index since 2020 and consumers' increased anticipation of spending for the festival each year. The index was measured by the influence of various factors such as surge or reduction in household expenses, increase in household earnings, extravagant spending or investing, and cost comparison for spending for Diwali every year.
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YouGov. (October 9, 2024). Diwali Spending Index across India from 2020 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1393753/india-diwali-spending-index/
YouGov. "Diwali Spending Index across India from 2020 to 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1393753/india-diwali-spending-index/
YouGov. (2024). Diwali Spending Index across India from 2020 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1393753/india-diwali-spending-index/
YouGov. "Diwali Spending Index across India from 2020 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1393753/india-diwali-spending-index/
YouGov, Diwali Spending Index across India from 2020 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1393753/india-diwali-spending-index/ (last visited July 21, 2026)
Diwali Spending Index across India from 2020 to 2024 [Graph], YouGov, October 9, 2024. [Online]. Available: /statistics/1393753/india-diwali-spending-index/
