During the survey, the questions were phrased as follows: When was the last time that you made a product or brand recommendation to family or friends? Please select the most recent time.
Date of publication is the date of access.Â
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Shoppers' most recent product or brand recommendation to family or friends 2024
According to a survey conducted in March 2024 among online shoppers, 36 percent of shoppers had made a brand or product recommendation to their family or friends within the past week or two, while 23 percent had done so in the past month.Â
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Bizrate ÌÇÐÄÆÆ½â°æ. (June 3, 2024). Most recent product or brand recommendation made by shoppers to their family or friends in the United States in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1479111/most-recent-brand-recommendation-to-family-or-friends-usa/
Bizrate ÌÇÐÄÆÆ½â°æ. "Most recent product or brand recommendation made by shoppers to their family or friends in the United States in 2024 ." Chart. June 3, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1479111/most-recent-brand-recommendation-to-family-or-friends-usa/
Bizrate ÌÇÐÄÆÆ½â°æ. (2024). Most recent product or brand recommendation made by shoppers to their family or friends in the United States in 2024 . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1479111/most-recent-brand-recommendation-to-family-or-friends-usa/
Bizrate ÌÇÐÄÆÆ½â°æ. "Most Recent Product or Brand Recommendation Made by Shoppers to Their Family or Friends in The United States in 2024 ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Jun 2024, /statistics/1479111/most-recent-brand-recommendation-to-family-or-friends-usa/
Bizrate ÌÇÐÄÆÆ½â°æ, Most recent product or brand recommendation made by shoppers to their family or friends in the United States in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1479111/most-recent-brand-recommendation-to-family-or-friends-usa/ (last visited August 05, 2026)
Most recent product or brand recommendation made by shoppers to their family or friends in the United States in 2024 [Graph], Bizrate ÌÇÐÄÆÆ½â°æ, June 3, 2024. [Online]. Available: /statistics/1479111/most-recent-brand-recommendation-to-family-or-friends-usa/