Release date is the date of access.
This question was phrased by the source as follows: "To your knowledge, is the following an example of artificial intelligence (AI)?"
Citation formats
Consumers able to identify AI on product recommendations in the U.S. 2023, by gender
In the United States, online consumers tried to identify artificial intelligence (AI) from the product recommendations they received based on previous purchases in 2023. Women were more confident in positively identifying AI, with more than half saying their product recommendation was AI. However, more women than men, ** percent compared to ** percent, were unsure about whether or not they encountered AI.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (October 20, 2023). Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1419519/identifying-ai-on-product-recommendations-united-states-gender/
YouGov. "Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by gender." Chart. October 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1419519/identifying-ai-on-product-recommendations-united-states-gender/
YouGov. (2023). Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1419519/identifying-ai-on-product-recommendations-united-states-gender/
YouGov. "Share of Consumers Able to Identify Artificial Intelligence (Ai) on Product Recommendations Based on Previous Purchases in The U.S. in 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2023, /statistics/1419519/identifying-ai-on-product-recommendations-united-states-gender/
YouGov, Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1419519/identifying-ai-on-product-recommendations-united-states-gender/ (last visited July 31, 2026)
Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by gender [Graph], YouGov, October 20, 2023. [Online]. Available: /statistics/1419519/identifying-ai-on-product-recommendations-united-states-gender/
