Two complementary surveys were conducted in the third quarter of 2025.
*Surveyed consumers were from 23 different countries. The regional share of respondents is:
38 percent from Europe, 19 percent from North America, eight percent from China, eight percent from Japan, seven percent from Asia Pacific, six percent from Latin America, six percent from the Middle East and Africa, five percent from India, and three percent from Australia and New Zeland.
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How consumers use AI in their shopping journey worldwide 2025
Consumers main use for artificial intelligence (AI) during their shopping journey was to get help and research products, with ** and ** percent reporting that, respectively. According to a 2025 survey, a third of consumers used AI to look for reviews and ** percent to look for deals and promotions.
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IBM. (February 27, 2026). How consumers use artificial intelligence (AI) in their shopping journey worldwide in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1659907/consumers-use-ai-in-their-shopping-journey/
IBM. "How consumers use artificial intelligence (AI) in their shopping journey worldwide in 2025." Chart. February 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1659907/consumers-use-ai-in-their-shopping-journey/
IBM. (2026). How consumers use artificial intelligence (AI) in their shopping journey worldwide in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1659907/consumers-use-ai-in-their-shopping-journey/
IBM. "How Consumers Use Artificial Intelligence (Ai) in Their Shopping Journey Worldwide in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2026, /statistics/1659907/consumers-use-ai-in-their-shopping-journey/
IBM, How consumers use artificial intelligence (AI) in their shopping journey worldwide in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659907/consumers-use-ai-in-their-shopping-journey/ (last visited July 26, 2026)
How consumers use artificial intelligence (AI) in their shopping journey worldwide in 2025 [Graph], IBM, February 27, 2026. [Online]. Available: /statistics/1659907/consumers-use-ai-in-their-shopping-journey/
