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Share of consumers using artificial intelligence (AI) as part of their research or shopping process

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

January 2026

Region

United States

Survey time period

November 2025

Number of respondents

367 consumers*

Special properties

video-based survey

Supplementary notes

This question was phrased by the source as follows: "In which categories have you used AI as part of the research or purchase process?"

*According to the source, the survey sample was composed of 303 consumers who had used GenAI in a purchase recently, and 64 additional GenAI users.

Citation formats

Consumers using AI as part of their research or shopping process in the U.S. 2025

Published by
F. Watty,
Mar 9, 2026

A 2025 survey among GenAI users revealed that ** percent of them used artificial intelligence (AI) as part of their research or purchase process of . More than half used AI while researching or buying travel-related purchases. The use of AI was also popular during the research and purchase of food and beverages (** percent) and apparel and footwear (** percent).

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