During a September 2024 survey, ** percent of responding women said that a trust for the brand was one of the most important factors for them when choosing a product or a service. Among men, ** percent said the same.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
YouGov. (March 16, 2025). Share of consumers for whom brand trust was an important factor in product/service choice in the United Kingdom as of September 2024, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1608323/importance-brand-trust-product-choice-uk/
YouGov. "Share of consumers for whom brand trust was an important factor in product/service choice in the United Kingdom as of September 2024, by gender." Chart. March 16, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1608323/importance-brand-trust-product-choice-uk/
YouGov. (2025). Share of consumers for whom brand trust was an important factor in product/service choice in the United Kingdom as of September 2024, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1608323/importance-brand-trust-product-choice-uk/
YouGov. "Share of Consumers for Whom Brand Trust Was An Important Factor in Product/Service Choice in The United Kingdom as of September 2024, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Mar 2025, /statistics/1608323/importance-brand-trust-product-choice-uk/
YouGov, Share of consumers for whom brand trust was an important factor in product/service choice in the United Kingdom as of September 2024, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1608323/importance-brand-trust-product-choice-uk/ (last visited July 26, 2026)
Share of consumers for whom brand trust was an important factor in product/service choice in the United Kingdom as of September 2024, by gender [Graph], YouGov, March 16, 2025. [Online]. Available: /statistics/1608323/importance-brand-trust-product-choice-uk/