ÌÇÐÄÆƽâ°æ

Share of consumers for whom brand trust was an important factor in product/service choice in the United Kingdom as of September 2024, by age group

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2025

Region

United Kingdom

Survey time period

September 18 and 19, 2024

Number of respondents

2,121 respondents

Age group

18 years and older

Citation formats

Importance of brand trust in product choice in the UK 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 27, 2025

During a September 2024 survey, ** percent of respondents aged 18 to 24 said that a trust for the brand was one of the most important factors for them when choosing a product or a service. Among respondents aged 65 or older, ** percent said the same. 

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Loyalty programs and marketing in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Loyalty programs and marketing in the United Kingdom (UK)

Overview

8

Market leaders

8

Marketer perspective

5

Consumer perspective

8

Brand trust & brand loyalty

8

Further Content: You might find this interesting as well

Topics

Loyalty programs in the United Kingdom (UK)Advertising in the UKDigital marketing in the UKDigital advertising in the UKLoyalty programs in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.