According to the survey conducted in the United States, the United Kingdom, and France in 2024, consumers considered the quality of products and services to be the main driver of loyalty. Consumers aged *** years old placed the highest value in quality: ** percent of respondents in this age group considered the attribute a leading loyalty driver, against ** percent of respondents aged ***. Personalized offers were valued by ** percent of consumers aged ***.
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Marigold. (March 20, 2025). Leading brand loyalty drivers among consumers in the United States, the United Kingdom, and France in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1619757/consumers-brand-loyalty-drivers-by-age-us-uk-france/
Marigold. "Leading brand loyalty drivers among consumers in the United States, the United Kingdom, and France in 2024, by age group." Chart. March 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1619757/consumers-brand-loyalty-drivers-by-age-us-uk-france/
Marigold. (2025). Leading brand loyalty drivers among consumers in the United States, the United Kingdom, and France in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1619757/consumers-brand-loyalty-drivers-by-age-us-uk-france/
Marigold. "Leading Brand Loyalty Drivers among Consumers in The United States, The United Kingdom, and France in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2025, /statistics/1619757/consumers-brand-loyalty-drivers-by-age-us-uk-france/
Marigold, Leading brand loyalty drivers among consumers in the United States, the United Kingdom, and France in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1619757/consumers-brand-loyalty-drivers-by-age-us-uk-france/ (last visited August 04, 2026)
Leading brand loyalty drivers among consumers in the United States, the United Kingdom, and France in 2024, by age group [Graph], Marigold, March 20, 2025. [Online]. Available: /statistics/1619757/consumers-brand-loyalty-drivers-by-age-us-uk-france/
