* Number of respondents across 28 countries. The source does not specify the number of respondents in the displayed countries only. The sample sizes varied between 1,200 and 1,501 per country.
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Adults' trust in domestic and foreign brands in selected countries worldwide 2025
As of late 2025, approximately nine in 10 adults surveyed in China reported trusting companies headquartered in their home country, while little more than seven in 10 expressed trust in foreign brands. In the United States, approximately 60 percent said they trusted American brands, whereas less than half displayed the same feeling towards companies headquartered elsewhere.
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Edelman. (January 26, 2026). Percentage of adults trusting domestic and foreign brands in selected countries worldwide as of November 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1661728/trust-domestic-foreign-brands-country/
Edelman. "Percentage of adults trusting domestic and foreign brands in selected countries worldwide as of November 2025." Chart. January 26, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1661728/trust-domestic-foreign-brands-country/
Edelman. (2026). Percentage of adults trusting domestic and foreign brands in selected countries worldwide as of November 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1661728/trust-domestic-foreign-brands-country/
Edelman. "Percentage of Adults Trusting Domestic and Foreign Brands in Selected Countries Worldwide as of November 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2026, /statistics/1661728/trust-domestic-foreign-brands-country/
Edelman, Percentage of adults trusting domestic and foreign brands in selected countries worldwide as of November 2025 ÌÇÐÄÆƽâ°æ, /statistics/1661728/trust-domestic-foreign-brands-country/ (last visited July 26, 2026)
Percentage of adults trusting domestic and foreign brands in selected countries worldwide as of November 2025 [Graph], Edelman, January 26, 2026. [Online]. Available: /statistics/1661728/trust-domestic-foreign-brands-country/
