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Impact of digital influencers' promotion on consumers' trust in influencers in Brazil as of June 2025

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Release date

September 2025

Region

Brazil

Survey time period

May 30 to June 16, 2025

Number of respondents

1,500 respondents

Age group

14 years and older

Method of interview

Online panel

Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Impact of influencers' promotion on consumers' trust in influencers in Brazil 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 12, 2025

As of June 2025, approximately ** percent of consumers aged 14 and older surveyed in Brazil stated that the type of advertising done by a digital influencer or creator had little impact on their trust in that influencer. Around ** percent reported a moderate impact, while another ** percent said an influencer's ad choices had lots of impact on their trust in that creator.

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