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Effect of influencer PR posts on trust in brands in Japan as of April 2024, by age group

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Sources

Release date

May 2024

Region

Japan

Survey time period

April 25 to 27, 2024

Number of respondents

1,000*

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

*All respondents had previously stated that they had seen PR postings of influencers.

Respondents were asked whether their trust in a brand changes after seeing a PR post by an influencer.

Sample size of age groups:
15 to 19 years: n=200
20 to 29 years: n=200
30 to 39 years: n=200
40 to 49 years: n=200
50 to 59 years: n=200

Citation formats

Effect of influencer PR posts on brand trust Japan 2024, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2025

According to a survey conducted in Japan in April 2024, **** percent of respondents aged 15 to 19 years old stated that their trust in a brand increases after seeing a PR post by an influencer. While the share was almost equally high among those in their twenties, it was lower among older age groups.

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Topics

Influencer marketing in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMobile internet usage in Japan
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