According to a survey conducted in Japan in April 2024, more than ** percent of the respondents stated that their trust in a brand increases after seeing a PR post by an influencer. A *** of the respondents stated that the trust does not change.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
PR Times. (May 29, 2024). Effect of influencer PR posts on trust in brands in Japan as of April 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1558357/japan-effect-of-influencer-pr-posts-on-brand-trust/
PR Times. "Effect of influencer PR posts on trust in brands in Japan as of April 2024." Chart. May 29, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1558357/japan-effect-of-influencer-pr-posts-on-brand-trust/
PR Times. (2024). Effect of influencer PR posts on trust in brands in Japan as of April 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1558357/japan-effect-of-influencer-pr-posts-on-brand-trust/
PR Times. "Effect of Influencer Pr Posts on Trust in Brands in Japan as of April 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 May 2024, /statistics/1558357/japan-effect-of-influencer-pr-posts-on-brand-trust/
PR Times, Effect of influencer PR posts on trust in brands in Japan as of April 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1558357/japan-effect-of-influencer-pr-posts-on-brand-trust/ (last visited July 30, 2026)
Effect of influencer PR posts on trust in brands in Japan as of April 2024 [Graph], PR Times, May 29, 2024. [Online]. Available: /statistics/1558357/japan-effect-of-influencer-pr-posts-on-brand-trust/