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Sponsored digital influencer content types impacting purchase decisions the most according to consumers in Brazil as of June 2025

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Sources

Release date

September 2025

Region

Brazil

Survey time period

May 30 to June 16, 2025

Number of respondents

1,500 respondents

Age group

14 years and older

Method of interview

Online panel

Supplementary notes

Up to three answers were possible.

Citation formats

Influencer content types impacting purchase decisions among consumers in Brazil 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 12, 2025

A 2025 survey fielded in Brazil asked consumers aged 14 and older to select up to three sponsored digital influencer content types that impacted their purchase decisions the most. Three answers were each chosen by approximately ** percent of participants: reviews or detailed critiques, unboxing videos, and testimonials from satisfied customers.

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