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Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023, by age

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Source

Release date

November 2023

Region

United Kingdom

Survey time period

November 27, 2023

Number of respondents

2,158 respondents

Age group

18 years and older

Citation formats

Consumers who like/dislike personalized mass communication in the UK 2023, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 4, 2024
During a 2023 survey, ** percent of responding women from Great Britain said they like it when mass communication from an organization, brand, or charity addressed them by their name. On the other hand, ** percent said they did not like it.
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