Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (GenAI) tools worldwide as of August 2024
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During a 2024 global survey among business-to-business (B2B) content marketers not using generative artificial intelligence (GenAI) at work, around ** percent credited their decision to accuracy concerns. Approximately **Â percent mentioned corporate mandates, while ** percent said they lacked an understanding of such tools. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B marketers worldwide.
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Content Marketing Institute. (October 9, 2024). Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (GenAI) tools worldwide as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
Content Marketing Institute. "Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (GenAI) tools worldwide as of August 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
Content Marketing Institute. (2024). Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (GenAI) tools worldwide as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
Content Marketing Institute. "Leading Reasons Why Enterprise Business-to-business (B2b) Content Marketers Did Not Use Generative Artificial Intelligence (Genai) Tools Worldwide as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
Content Marketing Institute, Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (GenAI) tools worldwide as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/ (last visited July 20, 2026)
Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (GenAI) tools worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: /statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
