During a 2021 survey, ** percent of responding marketers from the United States stated they used contextual segments to target audiences on paid media channels. Platform-derived search was the most often mentioned approach, named by ** percent of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Winterberry Group. (October 15, 2021). Approaches marketers used to target audiences on paid media channels in the United States as of September 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1319850/advertising-targeting-approaches-marketers-usa/
Winterberry Group. "Approaches marketers used to target audiences on paid media channels in the United States as of September 2021." Chart. October 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1319850/advertising-targeting-approaches-marketers-usa/
Winterberry Group. (2021). Approaches marketers used to target audiences on paid media channels in the United States as of September 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1319850/advertising-targeting-approaches-marketers-usa/
Winterberry Group. "Approaches Marketers Used to Target Audiences on Paid Media Channels in The United States as of September 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2021, /statistics/1319850/advertising-targeting-approaches-marketers-usa/
Winterberry Group, Approaches marketers used to target audiences on paid media channels in the United States as of September 2021 ÌÇÐÄÆƽâ°æ, /statistics/1319850/advertising-targeting-approaches-marketers-usa/ (last visited July 21, 2026)
Approaches marketers used to target audiences on paid media channels in the United States as of September 2021 [Graph], Winterberry Group, October 15, 2021. [Online]. Available: /statistics/1319850/advertising-targeting-approaches-marketers-usa/
