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Projected change in use of/spending on selected approaches marketers used to target audiences in the United States as of September 2021

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Source

Release date

October 2021

Region

United States

Survey time period

June to September 2021

Number of respondents

98 respondents

Special properties

change in the two years following the survey date

Supplementary notes

Percentage points exceeding or missing to 100 percent are probably due to rounding.

Citation formats

Change in use of ad targeting approaches in the U.S. 2021-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 26, 2022
During a 2021 survey, ** percent of responding marketers from the United States stated that their clients' organizations were planning to significantly increase their use of or spending on contextual segments to target audiences. The same share was planning to significantly increase the use of or spending on platform-derived search.
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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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