During a 2021 survey, ** percent of responding media owners from the United States stated they used contextual segments to monetize their inventory/audiences. Private marketplaces (PMPs) were the most often mentioned approach, named by ** percent of respondents.
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Winterberry Group. (October 15, 2021). Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1328794/advertising-targeting-approaches-media-owners-usa/
Winterberry Group. "Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021." Chart. October 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1328794/advertising-targeting-approaches-media-owners-usa/
Winterberry Group. (2021). Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1328794/advertising-targeting-approaches-media-owners-usa/
Winterberry Group. "Targeting Approaches Media Owners Used to Monetize Their Inventory/Audiences in The United States as of September 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2021, /statistics/1328794/advertising-targeting-approaches-media-owners-usa/
Winterberry Group, Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021 ÌÇÐÄÆƽâ°æ, /statistics/1328794/advertising-targeting-approaches-media-owners-usa/ (last visited July 26, 2026)
Targeting approaches media owners used to monetize their inventory/audiences in the United States as of September 2021 [Graph], Winterberry Group, October 15, 2021. [Online]. Available: /statistics/1328794/advertising-targeting-approaches-media-owners-usa/
