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Time spent with direct mail in the United Kingdom (UK) from 4th quarter 2022 to 4th quarter 2025 (in seconds per item)

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Source

Release date

March 2026

Region

United Kingdom

Survey time period

Q4 2022 to Q4 2025

Citation formats

Time spent with direct mail in the UK 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 20, 2026

In the fourth quarter of 2025, members of households that received direct mail in the United Kingdom spent on average *** seconds (two minutes and ** seconds) interacting with a single item of direct mail, which was ** seconds longer than in the same quarter of 2024.

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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