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Leading data types used by business-to-business (B2B) marketers to personalize digital experiences and content in the United States as of April 2026

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Sources

Release date

June 2026

Region

United States

Survey time period

April 2026

Number of respondents

261 respondents

Special properties

among marketers at a manager level or above

Method of interview

Panel survey

Supplementary notes

Multiple answers were possible.

Citation formats

Leading data types used by B2B marketers to personalize experiences in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 24, 2026

During an April 2026 survey among business-to-business (B2B) marketers in the United States, approximately ** percent of respondents reported utilizing specific named accounts to personalize their digital experiences and content. Key account segment and persona or job role were cited by ** and ** percent of the participants, respectively, as data types used for B2B marketing personalization.

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Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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