According to a survey conducted in 2025, the primary reason for sellers to sell via livestream events in Europe was to build an online community, as reported by ** percent of respondents. Second in importance were the ability to supplement their income (** percent) and generate their primary source of income (** percent). With about ** percent of respondents, the third most popular answer was to follow a passion or hobby.
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Whatnot. (March 24, 2025). Main reasons sellers sell via live commerce in Europe in 2025
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1612859/top-reasons-sellers-sell-via-livestreams-in-europe/
Whatnot. "Main reasons sellers sell via live commerce in Europe in 2025
." Chart. March 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1612859/top-reasons-sellers-sell-via-livestreams-in-europe/
Whatnot. (2025). Main reasons sellers sell via live commerce in Europe in 2025
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1612859/top-reasons-sellers-sell-via-livestreams-in-europe/
Whatnot. "Main Reasons Sellers Sell via Live Commerce in Europe in 2025
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2025, /statistics/1612859/top-reasons-sellers-sell-via-livestreams-in-europe/
Whatnot, Main reasons sellers sell via live commerce in Europe in 2025
ÌÇÐÄÆƽâ°æ, /statistics/1612859/top-reasons-sellers-sell-via-livestreams-in-europe/ (last visited August 03, 2026)
Main reasons sellers sell via live commerce in Europe in 2025
[Graph], Whatnot, March 24, 2025. [Online]. Available: /statistics/1612859/top-reasons-sellers-sell-via-livestreams-in-europe/
