According to a survey conducted in Southeast Asia in 2024, ** percent of respondents stated that their reason for consuming live commerce content were good deals. Another ** percent watched live commerce content for product reviews.
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Cube. (October 15, 2024). Leading motivations to consume live commerce in Southeast Asia as of August 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1537477/sea-reasons-to-watch-live-commerce/
Cube. "Leading motivations to consume live commerce in Southeast Asia as of August 2024." Chart. October 15, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1537477/sea-reasons-to-watch-live-commerce/
Cube. (2024). Leading motivations to consume live commerce in Southeast Asia as of August 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1537477/sea-reasons-to-watch-live-commerce/
Cube. "Leading Motivations to Consume Live Commerce in Southeast Asia as of August 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Oct 2024, /statistics/1537477/sea-reasons-to-watch-live-commerce/
Cube, Leading motivations to consume live commerce in Southeast Asia as of August 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1537477/sea-reasons-to-watch-live-commerce/ (last visited July 27, 2026)
Leading motivations to consume live commerce in Southeast Asia as of August 2024 [Graph], Cube, October 15, 2024. [Online]. Available: /statistics/1537477/sea-reasons-to-watch-live-commerce/