This question was phrased by the source as follows: "If you do not participate in live shopping events or streams, why not? (choose up to 3 of the most relevant answers)"
Among a total of 400 survey respondents, 165 were women and 235 were men.
Citation formats
Reasons for not shopping through live commerce in China 2024
According to a survey conducted by in May 2024 in China, ** percent of respondents who have not engaged in live commerce shopping indicated that their preference for purchasing from official websites or physical stores was the biggest reason deterring them from buying through live commerce. Additionally, ** percent expressed skepticism about products endorsed through live shopping events.
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Rakuten Insight. (September 3, 2024). Reasons for not purchasing through live commerce in China as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
Rakuten Insight. "Reasons for not purchasing through live commerce in China as of May 2024." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
Rakuten Insight. (2024). Reasons for not purchasing through live commerce in China as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
Rakuten Insight. "Reasons for Not Purchasing through Live Commerce in China as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
Rakuten Insight, Reasons for not purchasing through live commerce in China as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/ (last visited July 26, 2026)
Reasons for not purchasing through live commerce in China as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1495990/china-reasons-for-not-purchasing-in-live-commerce/
