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Share of live commerce shopping users in Europe in 2025, by generation

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Sources

Release date

March 2025

Region

Europe

Survey time period

December 10, 2024, and January 6, 2025

Number of respondents

3,723 respondents*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents from the United Kingdom, France, Germany, Spain, the Netherlands, and Ireland.

Citation formats

Livestream shopping users in Europe in 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2025

A 2025 survey revealed that European Millennials use livestream events the most for shopping. According to the survey, around ** percent of Millennials had engaged in live commerce, followed by Zoomers at ** percent. Boomers used livestream shopping the least.

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Statistics on " Live commerce "

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Other statistics that may interest you Live commerce

Overview

5

Leading platforms

8

Product categories

7

Livestream shoppers

8

User sentiment

8

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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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Talk to sales for pricing
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