Original question: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)?"
Number of respondents in: China: 4,679; Hong Kong: 2,892;Â Indonesia: 10,166;Â India: 24,821;Â Japan: 558;Â South Korea: 5,288;Â Malaysia: 10,552;Â the Philippines: 12,317;Â Singapore: 4,788;Â Thailand: 15,240;Â Taiwan: 11,146;Â and Vietnam: 3,943.
Citation formats
Frequency of purchasing items using live commerce APAC 2024, by country or territory
According to a survey on live commerce conducted by in the Asia-Pacific region in May 2024, ** percent of respondents from Thailand stated that they regularly purchased items through livestream events within the past 12 months. In comparison, ** percent of respondents from Japan answered that they did not watch or shop over livestream shopping events in the past 12 months.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
Rakuten Insight. "Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
Rakuten Insight. (2024). Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
Rakuten Insight. "Frequency of Purchasing An Item Using Live Commerce in The Asia-pacific Region in 2024, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
Rakuten Insight, Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/ (last visited July 28, 2026)
Frequency of purchasing an item using live commerce in the Asia-Pacific region in 2024, by country or territory [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1493350/apac-frequency-of-purchasing-on-live-commerce-by-country/
