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Main benefits of sellers to engage in live commerce in Europe in 2025

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Sources

Release date

March 2025

Region

Europe

Survey time period

December 10, 2024, and January 6, 2025

Number of respondents

3,723 respondents*

Age group

18 years and older

Special properties

sellers who regularly host livestream shows, either in general or specifically on Whatnot at least once a week

Method of interview

Online survey

Supplementary notes

* Respondents from the United Kingdom, France, Germany, Spain, the Netherlands, and Ireland.

Citation formats

Top benefits of selling via livestreams in Europe 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2025

In 2025, roughly ** percent of European sellers stated that they had an increase in sales due to live selling. According to the survey, about ** percent of sellers also experienced a larger revenue due to live commerce. An enhanced brand visibility (** percent) and larger online community (** percent) were ranked as other key benefits of livestream selling.

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Statistics on " Live commerce "

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Other statistics that may interest you Live commerce

Overview

5

Leading platforms

8

Product categories

7

Livestream shoppers

8

User sentiment

8

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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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