Adult clothes or shoes were the most interesting product category to follow via live commerce in Brazil in 2024. Around ** of the consumers surveyed said they would attend a live streaming or discount event to buy these products. Smartphones claimed the second spot, garnering interest from over a third of respondents, while home appliances followed closely at ** percent. Among Brazilians, the price and payment terms of the promoted products stood out as primary factors that attracted attention to live commerce or discount TV programs.
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Globo. (July 24, 2024). Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1147928/live-commerce-categories-brazil/
Globo. "Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024." Chart. July 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1147928/live-commerce-categories-brazil/
Globo. (2024). Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1147928/live-commerce-categories-brazil/
Globo. "Most Interesting Products to Follow during a Live Commerce Session for Black Friday Purchases in Brazil in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jul 2024, /statistics/1147928/live-commerce-categories-brazil/
Globo, Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1147928/live-commerce-categories-brazil/ (last visited July 20, 2026)
Most interesting products to follow during a live commerce session for Black Friday purchases in Brazil in 2024 [Graph], Globo, July 24, 2024. [Online]. Available: /statistics/1147928/live-commerce-categories-brazil/
