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Most purchased live commerce product categories in Europe in 2025

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Sources

Release date

March 2025

Region

Europe

Survey time period

December 10, 2024, and January 6, 2025

Number of respondents

3,723 respondents*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents from the United Kingdom, France, Germany, Spain, the Netherlands, and Ireland.

Citation formats

Most bought live commerce product categories in Europe 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2025

According to a 2025 survey, European shoppers purchase clothes the most via livestream events. Clothing was purchased by nearly **** of consumers. The next two categories were homeware (** percent) and accessories (** percent). Beauty and health products were also popular to buy through live commerce, with about ** percent of European customers doing so.

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Statistics on " Consumer behavior in Europe "

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Other statistics that may interest you Consumer behavior in Europe

Overview

5

Spending

4

Saving measures

6

E-commerce

5

Gen Z shopping behavior

6

Food

6

Brand popularity

8

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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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