Online users who have made at least one purchase via livestreaming during the calendar year. Including desktop, laptop, mobile, and tablet purchases. Excludes virtual items gifted by viewers to livestream presenters.
The number of live commerce buyers in the United States doubled from approximately **** million in 2022 to **** million in 2024. The number of livestream retail buyers is forecast to surpass ** million in 2028. Live commerce refers to consumers making purchases on social media platforms while viewing livestreamed videos.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (January 29, 2025). Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1612835/us-live-commerce-e-commerce-buyers/
eMarketer. "Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
." Chart. January 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1612835/us-live-commerce-e-commerce-buyers/
eMarketer. (2025). Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1612835/us-live-commerce-e-commerce-buyers/
eMarketer. "Number of Live Commerce Buyers in The United States from 2022 to 2024 with a Forecast until 2028 (in Millions)
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2025, /statistics/1612835/us-live-commerce-e-commerce-buyers/
eMarketer, Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
ÌÇÐÄÆƽâ°æ, /statistics/1612835/us-live-commerce-e-commerce-buyers/ (last visited July 20, 2026)
Number of live commerce buyers in the United States from 2022 to 2024 with a forecast until 2028 (in millions)
[Graph], eMarketer, January 29, 2025. [Online]. Available: /statistics/1612835/us-live-commerce-e-commerce-buyers/
