APAC: items purchased through live shopping events by country 2024| ��ƽ��

Items purchased through live shopping events or streams in the Asia-Pacific region in 2024, by country or territory

Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

In cooperation with

Release date

September 2024

More information

Region

Asia, APAC

Survey time period

May 9 to 31, 2024

Number of respondents

65,897 respondents

Age group

16 years and older

Supplementary notes

Original question: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies."

Number of respondents in:
China: 4,279;
Hong Kong: 1,119;
Indonesia: 7,059;
India: 15,053;
Japan: 46;
South Korea: 2,257;
Malaysia: 6,857;
Philippines: 8,221;
Singapore: 1,986;
Thailand: 10,848;
Taiwan: 4,921;
and Vietnam: 3,251.

Citation formats

According to a survey on live commerce conducted by in the Asia-Pacific region in May 2024, ** percent of respondents from China stated that they purchased apparel through live shopping events or streams. In comparison, about ** percent of respondents from Japan bought consumer electronics such as smartphones, smartwatches, or headphones through live shopping events.

Other statistics on the topic
Livestream commerce

Live commerce platforms accessed to purchase an item in Malaysia 2024, by age group

Live commerce platforms accessed to purchase an item in Malaysia 2024, by gender

Live commerce platforms accessed to purchase an item in Malaysia 2024

Items purchased through live commerce events or streams in Malaysia 2024, by gender

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Buy now

Free Statistics
Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 99 users

Talk to sales for pricing

Free + Premium Statistics
Reports
Market ��ƽ��

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Live commerce in Asia "

The most important statistics

Other statistics that may interest you Live commerce in Asia

Overview

Leading platforms

Leading platforms in Southeast Asia

Consumer behavior

Product categories

Further Content: You might find this interesting as well

Topics

Livestream commerce

E-commerce on Instagram

Social media advertising and marketing worldwide

Social commerce in the United States

Digital video advertising and marketing worldwide

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Buy now

Free Statistics
Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 99 users

Talk to sales for pricing

Free + Premium Statistics
Reports
Market ��ƽ��

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Learn more about how ��ƽ�� can support your business.

Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-

Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-

�����ƽ��

Items purchased through live shopping events or streams in the Asia-Pacific region in 2024, by country or territory

Other statistics on the topicLivestream commerce

Statistics on " Live commerce in Asia "

Other statistics that may interest you Live commerce in Asia

Further Content: You might find this interesting as well

Topics

��ƽ��

Other statistics on the topic
Livestream commerce

Characteristic	China	Hong Kong	Indonesia	India	Japan	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-	-	-