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Most important features of social listening tools according to PR professionals in Latin America in 2019

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Sources

Release date

February 2020

Region

Colombia, Mexico, Venezuela

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Special properties

respondents from Colombia, Mexico, and Venezuela only

Method of interview

Online interview

Supplementary notes

* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "What do you look for in a social listening tool? (Please select the top 3)."

Citation formats

Latin America: most important features of social listening tools 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 13, 2020
During a survey carried out in 2019, ** percent of responding public relations (PR) professionals from Colombia, Mexico, and Venezuela named trend analysis on emerging themes the most important feature of social listening tools. Coverage of all channels ranked second, named by ** percent of respondents.
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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