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Type of TikTok Shop brands and sellers consumers' latest purchase was from worldwide in 2024

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Source

Release date

April 2025

Region

Worldwide

Survey time period

January 2024

Number of respondents

1,145 respondents from 12 markets

Age group

16-64 years

Special properties

the latest purchase type consumer made on the TikTok Shop

Supplementary notes

This question was phrased by the source as follows: "Thinking about the last purchase you made on TikTok Shop, who did you purchase from?"

The date of release is the date of access.

Citation formats

TikTok Shop users' latest purchase worldwide 2024, by brand and seller type

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2025

According to a 2024 survey, most consumers purchased their latest product from brands and sellers they discovered on TikTok Shop. Around ** percent of them bought from a brand found through the TikTok Shop, while a quarter purchased from a new seller discovered on the platform. A lower share of shoppers purchased from brands and sellers they already knew. For example, only **** percent of respondents bought from a seller they were already familiar with.

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Topics

TikTok ShopSocial media advertising and marketing worldwideSocial commerceInfluencer marketing worldwideTikTok
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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