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Most used social media platforms to purchase products in selected countries in Western Europe in 2024

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Sources

Release date

November 2024

Region

Belgium, Europe, France, Germany, Netherlands, United Kingdom

Survey time period

July and August, 2024

Number of respondents

10,000 online shoppers*

Age group

18 years and older

Special properties

consumers who have conducted at least one online purchase in the last month

Supplementary notes

This question was phrased by the source as follows: "Which social media platform do you use to purchase products?"

*2,000 respondents from each market: Germany (GER), the United Kingdom (UK), France (FR), the Netherlands (NL), and Belgium (BE).

Citation formats

Main social media platforms to purchase products in Western Europe 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 17, 2025

A 2024 survey found that shoppers from Western Europe were most likely to use Facebook when purchasing from a social media platform. Around ** percent of European consumers bought from Facebook, with French shoppers doing it the most, at ** percent. YouTube was another popular social commerce site, with an average of ** percent of shoppers buying from it.   

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Topics

TikTok Shop in EuropeSocial commerce in EuropeOnline shopping in EuropeTikTokTikTok marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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