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Purchasing habits of TikTok shoppers in the United States in 2024

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Sources

Release date

December 2024

Region

United States

Survey time period

August 19 to September 16, 2024

Number of respondents

3,876 respondents

Age group

18-65 years

Special properties

shoppers who used TikTok in their shopping journey within the last three months

Method of interview

Online survey

Citation formats

TikTok shoppers' buying habits in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 9, 2025

According to a 2024 survey conducted in the United States, around ** percent of consumers made a purchase after seeing an ad or shoppable content on TikTok. Half of the survey participants watched a video review or tutorial before making a purchase. A similar share looked at the comments sections in order to read other people's experiences or ask questions about the products they were considering buying.   

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Statistics on " TikTok Shop in the United States "

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Other statistics that may interest you TikTok Shop in the United States

Overview

7

Competitors

8

TikTok sellers

8

TikTok shoppers

6

Consumer sentiment

6

Spotlight: TikTok ban

5

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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