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Share of consumers planning to purchase holiday gifts on TikTok Shop in the United States in 2024

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Source

Release date

December 2024

Region

United States

Survey time period

December 5 to 10, 2024

Number of respondents

1,143 TikTok users

Age group

18 years and older

Citation formats

Holiday shopping intent on TikTok Shop in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 10, 2025

Prior to the 2024 holiday season, TikTok users in the United States were asked if they planned to purchase gifts on the TikTok Shop. The vast majority of respondents did not intend to buy gifts through the platform's e-commerce feature. However, around one-fifth of users were planning to do so, and ** percent had already purchased gifts through the TikTok Shop.

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Statistics on " TikTok Shop in the United States "

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Overview

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Consumer sentiment

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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