This question was phrased by the source as follows in its original language: "Haben Sie bisher schon mindestens einmal ein Produkt gekauft, nachdem Ihnen dieses auf TikTok in einem Beitrag empfohlen wurde?- Have you already bought a product at least once after it was recommended to you in a post on TikTok?".
Citation formats
Users buying after seeing product recommendations on TikTok in Germany 2025
A 2025 survey revealed that ** percent of consumers had not purchased an item after it was recommended to them on a post on TikTok in Germany. In contrast, ** percent of users had bought a recommended product after seeing it on TikTok.Â
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puls Marktforschung. (March 30, 2025). Share of consumers who purchased a product after it was recommended in a TikTok post in Germany in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1611131/share-of-consumers-purchasing-after-product-recommendations-tiktok-germany/
puls Marktforschung. "Share of consumers who purchased a product after it was recommended in a TikTok post in Germany in 2025." Chart. March 30, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1611131/share-of-consumers-purchasing-after-product-recommendations-tiktok-germany/
puls Marktforschung. (2025). Share of consumers who purchased a product after it was recommended in a TikTok post in Germany in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1611131/share-of-consumers-purchasing-after-product-recommendations-tiktok-germany/
puls Marktforschung. "Share of Consumers Who Purchased a Product after It Was Recommended in a Tiktok Post in Germany in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Mar 2025, /statistics/1611131/share-of-consumers-purchasing-after-product-recommendations-tiktok-germany/
puls Marktforschung, Share of consumers who purchased a product after it was recommended in a TikTok post in Germany in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1611131/share-of-consumers-purchasing-after-product-recommendations-tiktok-germany/ (last visited August 01, 2026)
Share of consumers who purchased a product after it was recommended in a TikTok post in Germany in 2025 [Graph], puls Marktforschung, March 30, 2025. [Online]. Available: /statistics/1611131/share-of-consumers-purchasing-after-product-recommendations-tiktok-germany/