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Change in Black Friday average order value worldwide between 2020 and 2021, by industry

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Source

Release date

November 2021

Region

Worldwide

Survey time period

As of November 26, 2021

Special properties

Median percentage differences as of 12:00 am UCT on Friday, November 26, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year

Supplementary notes

Average Order Value (AOV) is the average amount of revenue a business has generated from all the checkout orders over a defined period of time. It is measured by dividing the total revenue with total number of orders.

Citation formats

Black Friday average order value growth worldwide 2020-2021, by industry

Published by
Yihan Ma,
Nov 29, 2021
Black Friday's average order value (AOV) globally has generally increased between 2020 and 2021. As of **, the AOV grew the most in three leading industries — fashion and accessories, sporting goods and hobbies, and home and garden. These leading categories showed an AOV growth of around *** percent worldwide.
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