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TikTok Shop's share of social commerce sales in the United States in 2024, with forecasts until 2027

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Sources

Release date

December 2025

Region

United States

Survey time period

2024 to 2027

Supplementary notes

* Forecasts as of November 2025.

Citation formats

TikTok Shop's share of social commerce sales in the U.S. 2024-2027

Published by
Yihan Ma,
Jan 5, 2026

Since its launch in September 2023 in the United States, TikTok rapidly became a frontrunner among the United States' social commerce players. In 2025, TikTok Shop accounted for approximately ** percent of the United States' social commerce sales. By 2027, it is projected that nearly ** sales will come from TikTok Shop.

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Statistics on " TikTok Shop "

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Overview

6

Product categories

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Competitive landscape

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TikTok users

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Marketing and Seller Center app

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U.S. deep-dive

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Topics

TikTok ShopSocial media advertising and marketing worldwideSocial commerceInfluencer marketing worldwideTikTok
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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