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Prices users would be willing to pay for products they have never seen before on TikTok Shop in Germany in 2025

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Sources

Release date

March 2025

Region

Germany

Survey time period

March 25 and 28, 2025

Number of respondents

353 respondents with a basic interest in buying on the TikTok Shop

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows in its original language: "Was ist der maximale Preis, den Sie bereit wären für ein Ihnen bis dato unbekanntes Produkt im TikTok Shop zu zahlen (unter der Annahme, dieser Preis entspricht dem ansonsten marktüblichen Preis)?- What is the maximum price you would be willing to pay for a product you have never seen before in the TikTok Shop (assuming this price corresponds to the usual market price)?".

Citation formats

Prices TikTok Shop consumers would be willing to pay in Germany 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 25, 2025

A 2025 study found that most German shoppers would be willing to pay more than ** euros for products they have never seen before on the TikTok Shop. According to the survey, around ** percent of the consumers would be willing to pay this amount, while roughly three out of ten users would pay ** to ** euros for their purchase.

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TikTok Shop in EuropeSocial commerce in EuropeOnline shopping in EuropeTikTokTikTok marketing
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Professional Account

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