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Consumer attitudes towards buying products promoted on Tik Tok in the United States as of 2022

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Sources

Release date

January 2023

Region

United States

Survey time period

2022

Number of respondents

1,000 respondents

Special properties

TikTok users

Supplementary notes

The source does not provide exact type of survey and/or time frame of conducted research.

Citation formats

Consumer attitudes towards Tik Tok purchases in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2023

When asked about whether they bought products promoted on Tik Tok, ** percent of consumers in the United States stated that they have done so. Another ** percent said that they had not bought anything, but are open to do so. Just eight percent expressed no interest in purchasing goods on the social media platform.

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Topics

TikTok advertising & marketing in the U.S. Amazon advertising in the U.S.TikTokTikTok marketingTikTok in Latin America
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